Since its release in 2011, Snapchat has been recognized as one of the most successful and fastest-growing applications on the market today. Having grown from 5 million daily users at the end of 2013 to over 150 million in less than four years, the incredible potential of this platform, especially for advertising on Snapchat, has yet to even be fully realized.
Daily active users are a significant figure, but more noteworthy is the Snapchat advertising revenue generated: $366.7 million at the end of 2016. With an audience of this magnitude and views reaching over 10 billion per day, the appeal for advertisers to flock to the app for marketing on Snapchat is undeniable
SNAPCHAT FOR MARKETERS IS SEPARATED INTO THREE DISTINCT OPTIONS
Within Snapchat Ads, Snapchat advertisers are able to decide between Articles, App Install, Long-Form Video, and Web View.
With the recent introduction of the goal-based bidding system, tracking the effectiveness of ads on within these can now be measured in swipes, in addition to previous metrics like views, time spent viewing, reach, etc. Between the exponential growth projected for the company and improvements made to the Snapchat advertising structure, it is no surprise that ad revenue is expected to reach over $935 million in 2017.
Deciding which best suits a company’s needs depends on the type of conversions they are looking for, and where they want to direct users. For all of these, they are usually a teaser that would encourage the user to follow the attachment included in the ad in order to see more.
Snapchat’s easy design and reality-bending features make it a fun and immersive way to stay in touch, especially with younger users. It’s opening up plenty of possibilities for the ad world too. And our proven Snapchat strategies will help you make the most of them.
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